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Examining the brand name – mark relationship in emerging markets
–Richard R. Klink , Gerard A. Athaide [] []

“Natural” labeling and consumers’ sentimental pastoral notion
–Clinton Amos , Iryna Pentina , Timothy G. Hawkins , Natalie Davis [] []

Can vague brand slogans promote desirable consumer responses?
–David Strutton , Widyarso Roswinanto [] []

Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensions
–Feng Shen [] []

An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union
–Robert James Thomas [] []

Brand switching of high-technology capital products: how product features dictate the switching decision
–Sam Al-Kwifi , Zafar U. Ahmed , Dina Yammout [] []

Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle
–Abhishek Mishra , Satya Bhusan Dash , Dianne Cyr [] []

Price promotions and their effect upon reference prices
–Ben Lowe , Fanny Chan Fong Yee , Pamela Yeow [] []

Who pays the price for loyalty? The role of self-consciousness
–Sylvia Long Tolbert , Chiranjeev Kohli , Rajneesh Suri [] []

The Human Brand
–Sharon Schembri [] []

Global Luxury Trends: Innovative Strategies for Emerging Markets
–Robert Durham Green [] []

Market Your Way to Growth: 8 Ways to Win
–Rebecca Dingus [] []

Qualitative Consumer & Marketing Research
–Anne-Flore Maman Larraufie [] []

The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
–Nancy Furlow [] []

Defending Your Brand
–David Bishop [] []

Editorial
–Veloutsou Francisco Guzman and Cleopatra []

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