TOC: J Mar Res
Introduction
Journal of Marketing Research, 51(5)
Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising
–Isaac M. Dinner, Harald J. Van Heerde, and Scott A. Neslin [] []
Social Networks, Personalized Advertising, and Privacy Controls
–Catherine E. Tucker [] []
Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
–Tanuka Ghoshal, Eric Yorkston, Joseph C. Nunes, and Peter Boatwright [] []
Internet Versus Television Advertising: A Brand-Building Comparison
–Michaela Draganska, Wesley R. Hartmann, and Gena Stanglein [] []
Measuring and Managing a Salesperson’s Future Value to the Firm
–V. Kumar, Sarang Sunder, and Robert P. Leone [] [Google Scholar]
Information Asymmetry and Hybrid Advertising
–De Liu and Siva Viswanathan [] []
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
–Christian Homburg, Alexander Hahn, Torsten Bornemann, and Philipp Sandner [] []