ÂÜÀòÉç¹ÙÍø

Editorial

Pushing the boundaries, sketching the future
–Paul Hewer & Mark Tadajewski []

CCT applied research and the limits of consumers’ heroicisation
–Bernard Cova & Véronique Cova [] []

Digital consumption and the extended self
–Russell Belk [] []

Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda
–Victoria K. Wells [] []

Up, up and away: social marketing breaks free
–Sally Dibb [] []

Sustainability marketing research: past, present and future
–Pierre McDonagh & Andrea Prothero [] []

Relational marketing: development, debates and directions
–Lisa O’Malley [] []

Historical research in marketing theory and practice: a review essay
–Mark Tadajewski & D.G. Brian Jones [] []

---