TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 26(5)
Editorial
–C. Anthony Di Benedetto []
Do Individualists Complain More than Collectivists? A Four-Country Analysis on Consumer Complaint Behavior
–Olga Chapa, Monica D. Hernandez Associate Professor, Yong J. Wang & Cali Skalski [] []
A Cross-Cultural Exploration of Children’s Preferences of Package Design: The U.S. and China
–Dan Zhang [] [Google Scholar]
The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products
–Areeg Barakat Associate Professor, Pradeep Gopalakrishna Professor & Vishal Lala Associate Professor [] []
Factors that Affect Willingness to Pay for Red Wines in China
–Pei Xu & Y. C. Zeng [] [] Book Review
The Corporation that Changed the World: How the East India Company Shaped the Modern Multinational by Nick Robins
–Abhijit Roy Professor of Marketing []