TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 31(5)
Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect
–Subimal Chatterjee, Gizem Atav, Junhong Min, David Taylor [] []
How missed temporal deadlines influence consumption behavior
–Beth Vallen, Lauren G. Block, Eric Eisenstein [] []
Accentuate the positive: how identity affects customer satisfaction
–Tilottama Ghosh Chowdhury, Kalpesh Kaushik Desai, Lisa Bolton [] []
Effects of show windows on female consumers’ shopping behaviour
–Varsha Jain, Mika Takayanagi, Edward Carl Malthouse [] []
Motivational effects and age differences of gamification in product advertising
–Jenny V. Bittner, Jeffrey Shipper [] []
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
–Geoffrey P. Lantos [] []
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
–Francisco Conejo [] []
Neuromarketing in Action: How to Talk and Sell to the Brain
–Sharad Agarwal [] []