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TOC: J Con Behaviour

Introduction

Journal of Consumer Behaviour, 13(5)

How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions
Ulf J.J. Hahnel, Sebastian Gölz and Hans Spada [] []

An ethnogrphic study of consumer financial sophistication
Hooman Estelami [] []

Neural correlates of sensory-enabling presentation: An fMRI study of image zooming and rotation video effects on online apparel shopping
Tun-Min (Catherine) Jai, Michael W. O’Boyle and Dan Fang [] []

Positive outcomes of social norm transgressions
Monica Popa, Barbara J. Phillips and Courtney Robertson [] []

Household pre-purchase practices and online grocery shopping
Ronan De Kervenoael, Alan Hallsworth and Jonathan Elms [] []

The moderating role of gift recipients’ attachment orientations on givers’ gift-giving perceptions
Hieu P. Nguyen and James M. Munch [] [Google Scholar]