TOC: J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 6(3)
Paradigm debates and marketing theory, thought and practice: From the 1900s to the present day
–Mark Tadajewski [] []
Restoring Phronesis and practice: marketing’s forgotten P’s
–Donncha Kavanagh [] []
Understanding marketing’s philosophy debates: A retrospective on seven key publication events
–Shelby Hunt [] []
The labors of the Odysseans and the legacy of the Odyssey
–Russell Belk [] []
What did you do in the Great Paradigm War? Notes from the other side
–John Sherry [] []
Marketing challenges: a personal history
–A. Fuat Firat [] []
Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy
–Ronald Savitt [] []
Forgotten classics: Marketing in the American Economy by Vaile, Grether and Cox (1952)
–Stanley J. Shapiro [] []
The Marketing Institution by Ralph F. Breyer (1934)
–Eric Shaw [] []
Editorial
–Brian D. G. Jones []