TOC: J Brand Man
Introduction
Journal of Brand Management, 21(6)
Wally Olins (1930-2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent
–John M T Balmer []
The effects of affective and utilitarian brand relationships on brand consideration
–Lai Cheung Leung, Ursula S Bougoure and Karen W Miller [] []
Do consumers of FMCGs seek brands with congruent personalities?
–Kotryna Garsvaite and Albert Caruana [] []
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
–Natalie Jane De Vries and Jamie Carlson [] []
The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology
–D Eric Boyd, Theresa B Clarke and Robert E Spekman [] []