TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 31(3)
Gains and losses of exclusivity in grocery retailing
–Katrijn Gielens, Els Gijsbrechts, Marnik G. Dekimpe [] []
How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment?
–Peter-J. Jost [] []
A multi-category customer base analysis
–Chang Hee Park, Young-Hoon Park, David A. Schweidel [] []
The performance implications of outsourcing customer support to service providers in emerging versus established economies
–Néomie Raassens, Stefan Wuyts, Inge Geyskens [] []
The effect of customer empowerment on adherence to expert advice
–Nuno Camacho, Martijn De Jong, Stefan Stremersch [] []
Specifying formatively-measured constructs in endogenous positions in structural equation models: Caveats and guidelines for researchers
–Dirk Temme, Adamantios Diamantopoulos, Vanessa Pfegfeidel [] []
Meta-analysis selection bias in marketing research
–Martin Eisend, Farid Tarrahi [] []
Sampling, discounts or pay-what-you-want: Two field experiments
–Ju-Young Kim, Martin Natter, Martin Spann [] []