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Comprehensive PLS Seminar using SmartPLS 3

5-8 November 2014 at the Hamburg University of Technology, Germany

Instructors: Jörg Henseler & Christian Ringle

This four-day seminar introduces participants to the state-of-the-art of PLS path modeling using the new SmartPLS 3. The first two days of the seminar provide a profound introduction to PLS path modeling. Participants will learn how to apply PLS path modeling by means of the SmartPLS software. The instructors will make use of several SmartPLS examples and exercises. The third and the fourth day of the seminar cover extensions to PLS path modeling, such as mediating effects, moderating effects (interaction effects), multigroup analysis (including measurement invariance testing), nonlinear effect, second-order constructs, or detection of unobserved heterogeneity by means of FIMIX-PLS and other segmentation tools. Participants will learn how to apply these extensions to PLS path modeling by means of the SmartPLS software. Particular attention will be paid to the added capabilities of the new SmartPLS 3.

This seminar will be cover all recent developments in PLS and variance-based structural equation modeling, including:

• Consistent PLS (PLSc) to estimate common factor models within the PLS path modeling framework
• Overall goodness of fit: the SRMR for composites and common factor models
• A new criterion for discriminant validity: The heterotrait-monotrait ratio of correlations (HTMT)
• New segmentation tools, such as PLS-GAS and PLS-POS
• Measurement invariance in composite models (MICOM)

Participants will receive a 30-days fully functional version of SmartPLS 3 Professional.

For information & registration please visit

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