TOC: J Intl Mar
Introduction
Journal of International Marketing, 22(3)
Understanding Cultural Differences in Innovation: A Conceptual Framework and Future Research Directions
–V. Kumar [] []
Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market
–Xiaoyun Chen, Alex Xin Chen, and Kevin Zheng Zhou [] []
Business and Cultural Aspects of Psychic Distance and Complementarity of Capabilities in Export Relationships
–David A. Griffith and Boryana V. Dimitrova [] []
The Application of the Technology Acceptance Model Under Different Cultural Contexts: The Case of Online Shopping Adoption
–Abdul R. Ashraf, Narongsak (Tek) Thongpapanl, and Seigyoung Auh [] []
Inconsistencies in International Product Strategies and Performance of High-Tech Firms
–Lee Li, Gongming Qian, and Zhengming Qian [] []