TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 14(2)
What Are You Worrying ÂÜÀòÉç¹ÙÍøt on Facebook and Twitter? An Empirical Investigation of Young Social Network Site Users’ Privacy Perceptions and Behaviors
–Yongick Jeong & Erin Coyle [] []
Why Isn’t Everyone http://dx.doi.org/ng It? A Comparison of Antecedents to Following Brands on Twitter and Facebook
–Kelty Logan [] [Google Scholar]
Pinpointing Persuasion in Children’s Advergames: Exploring the Relationship Among Parents’ Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation
–Nathaniel J. Evans [] [Google Scholar]
eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making
–Manuela López & María Sicilia [] []
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students
–Jameson L. Hayes & Karen Whitehill King [] []