TOC: J Global Mar
Introduction
Journal of Global Marketing, 27(5)
A Prescription for Medical Outsourcing Success in the Affordable Care Act Milieu
–Ravi K. Jillapalli & Regina Jillapalli [] []
Consumers’ Perceived Value and Willingness to Purchase Organic Food
–Weng Marc Lim, Juliette Li Shuang Yong & Kherina Suryadi [] []
Global Issues in Selecting Athlete Endorsers for National Markets: A Macroinvestigation
–Fabrice Desmarais [] []
Prepurchase Determinants of Brand Avoidance: The Moderating Role of Country-of-Origin Familiarity
–Muhammad Asif Khan & Michael S.W. Lee [] []
International Segmentation Using Biplots: A Diffusion Approach
–Javier Palacios Fenech, Michael Greenacre & Sandra Milberg [] []