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Home Sweet Messy Home: Managing Symbolic Pollution
–Delphine Dion, Ouidade Sabri, and Valérie Guillard [] []

Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers’ Desire for the Brand
–Morgan K. Ward and Darren W. Dahl [] []

Money in the Bank: Feeling Powerful Increases Saving
–Emily N. Garbinsky, Anne-Kathrin Klesse, and Jennifer Aaker [] []

Licensing Indulgence in the Present by Distorting Memories of Past Behavior
–Frank May and Caglar Irmak [] []

If It’s Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food
–Michal Maimaran and Ayelet Fishbach [] []

The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction
–Robin L. Soster, Andrew D. Gershoff, and William O. Bearden [] []

I’m Moral, but I Won’t Help You: The Distinct Roles of Empathy and Justice in Donations
–Saerom Lee, Karen Page Winterich, and William T. Ross Jr. [] []

Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking
–Xun (Irene) Huang, Ping Dong, and Anirban Mukhopadhyay [] []

Nostalgia Weakens the Desire for Money
–Jannine D. Lasaleta, Constantine Sedikides, and Kathleen D. Vohs [] []

Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services
–Keisha M. Cutright and Adriana Samper [] []

Social Defaults: Observed Choices Become Choice Defaults
–Young Eun Huh, Joachim Vosgerau, and Carey K. Morewedge [] []

Retailer Pricing Strategy and Consumer Choice under Price Uncertainty
–Shai Danziger, Liat Hadar, and Vicki G. Morwitz [] []

Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products
–Veronika Ilyuk, Lauren Block, and David Faro [] []

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events
–Jane E. J. Ebert and Tom Meyvis [] []

The Categorization of Time and Its Impact on Task Initiation
–Yanping Tu and Dilip Soman [] []

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
–George E. Newman, Margarita Gorlin, and Ravi Dhar [] []

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity
–Markus Giesler and Ela Veresiu [] []

The Marketization of Religion: Field, Capital, and Consumer Identity
–James H. McAlexander, Beth Leavenworth Dufault, Diane M. Martin, and John W. Schouten [] []

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