Theory and Practice in Sales
Introduction
Connecting Theory and Practice in Selling and Sales Management, Special issue of Journal of Marketing Theory and Practice, Edited by Karen Flaherty and Jule Gassenheimer; Deadline 1 Apr 2015
Call for Papers
Journal of Marketing Theory and Practice (JMTP) Special Issue
“Connecting Theory and Practice in Selling and Sales Management”
This Special Issue creates a platform for selling and sales management scholars to break with tradition and offer challenging new ideas to the literature. We therefore seek papers that have the potential to advance overall theoretical and managerial development of the field of selling and sales management and break from conventional thinking. Our goal is to publish an issue with a mix of theoretical/conceptual (non-empirical) articles and empirical articles. These papers may present new theories or frameworks or borrow from other disciplines; reconcile ambiguous or mixed findings in existing sales research; synthesize or extend existing sales research beyond its original boundaries; or offer other important advances in the broadly defines field of selling and sales management.
Main JMTP website:
Also feel free to contact the special issue guest editors directly with any questions and for more information:
Karen Flaherty
Oklahoma State University
Karen.flaherty@okstate.edu 405-744-5064
Jule Gassenheimer
Rollins College
Jgassenheimer@rollins.edu 407-646-2404