TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 32(6)
Unwrapping senior consumers’ packaging experiences
–Lynn Sudbury-Riley [] []
The development of brand attitudes among young consumers
–Maria Pagla Ross Brennan [] []
Consumers’ willingness to pay for ethical attributes
–Li-Wei Mai [] [Google Scholar]
Consumer confusion proneness: insights from a developing economy
–Fandy Tjiptono Denni Arli Tania Bucic [] []