TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 22(5)
Editorial
–Nigel Piercy & Carolyn Strong []
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
–Vida Siahtiri, Aron O’Cass & Liem Viet Ngo [] []
Strategic alignment between relationship marketing and human resource management in financial services organizations
–Damianos Giannakis & Michael J. Harker [] []
Paths to success: an ambidexterity perspective on how responsive and proactive market orientations affect SMEs’ business performance
–Min Tan & Zhiying Liu [] [Google Scholar]
The appropriateness of different modes of strategy from a product-market perspective
–Tilottama G. Chowdhury, Sreedhar Madhavaram, S. Ratneshwar & Rhetta Standifer [] []