TOC: J Services Mar
Introduction
Journal of Services Marketing, 28(5)
Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea
–Young-A. Song , Hongmin Ahn , Yongjun Sung [] []
Building trust by signaling trustworthiness in service retail
–Husni Kharouf , Donald J. Lund , Harjit Sekhon [] []
Reexamining the place of servicescape in marketing: a service-dominant logic perspective
–Elin Nilsson , David Ballantyne [] []
Customer delight and work engagement
–Donald C. Barnes , Joel E. Collier , Stacey Robinson [] []
Customers helping customers: payoffs for linking customers
–Hulda G. Black , Leslie H. Vincent , Steven J. Skinner [] []
The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms
–Kostis Indounas [] []
Recommendations as personalized marketing: insights from customer experiences
–Anyuan Shen [] []