TOC: Intl Mar Rev
Introduction
International Marketing Review, 31(5)
The relevance of retailer country-of-origin to consumer store choice: evidence from China
–Masayoshi Maruyama Lihui Wu [] []
Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets
–Itzhak Gnizy William E. Baker Amir Grinstein [] []
Exporters moving toward emerging markets: a resource-based approach
–Guido Bortoluzzi Maria Chiarvesio Eleonora Di Maria Raffaella Tabacco [] []
How do business-level strategies affect multiple market servicing modes in the foreign country?
–Nicolas Li Pavlos Dimitratos [] []