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Call for papers: Neuroscience in Advertising Research

Journal of Advertising Research

The new editorial team, in conjunction with the Advertising Research Foundation’s research priorities, would like to put out a call for papers that integrate neuroscience into advertising research. Successful submissions will be published in JAR in 2015.

To be considered, papers should contribute to both advertising theory and practice. Given our strong practitioner readership, particular emphasis is on practitioner implications of the research findings. We also welcome papers critical of the contribution of neuroscience as given the enthusiasm around these methods.

The following list is an indicative, but not exhaustive, list of areas where we are seeking submissions:

• Neuroscience to further understanding how advertising works
• Comparison between neuro and traditional research methods
• Neuroscience and advertising effectiveness
• Comparisons across neuro techniques
• Cost v benefit analysis of using neuro – do the substantive costs pay off
• Research quality issues associated with implementing neuroscience in marketing

Maximum length for papers is 6,000 words, with shorter papers encouraged. Authors can use appendices for material useful, but not central to the paper.

The best paper submitted may be invited to present their research at a suitable ARF conference to showcase their research to a wide practitioner audience. The submission deadline to be considered for this opportunity is 31st of January 2015.

Any questions or to submit abstracts for feedback – please contact the Executive Editors: Professor John B. Ford (jbford@odu.edu) and Professor Jenni Romaniuk (Jenni@MarketingScience.info) .

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