MPPC 2015
Introduction
2015 ÂÜÀòÉç¹ÙÍø Marketing & Public Policy Conference, Washington, DC, 4-6 Jun 2015, Chairs Stacey Baker and Marlys Mason; Deadline 17 Nov
CALL FOR PAPERS
2015 ÂÜÀòÉç¹ÙÍø MARKETING & PUBLIC POLICY CONFERENCE
Marketing and Public Policy as a Force for Social Change
Washington, DC
June 4-6, 2015
Submission Deadline: November 17, 2014
The 2015 MPPC theme, “Marketing and Public Policy as a Force for Social Change,” celebrates the incredible strides that our field has made in improving the lives of consumers and quality of our society. We also recognize that many contemporary and global issues cry out for greater research, debate, and action. Issues in healthcare, nutrition, energy, tobacco, controlled substances, consumer disparities, finances, consumer information and more are highly relevant. We welcome the submission of papers and special sessions that address any significant topic at the intersection of marketing and public policy.
More information and the call for papers can be found at
MPPC is the premier national and international event for marketing academics, public policymakers, and marketing practitioners interested in social and public policy. The conference venue is in the heart of Washington D.C. and offers superb access to important historical and cultural sites as well as a spectrum of dining and entertainment options.
Conference Co-chairs
Stacey Baker, University of Wyoming
Marlys Mason, Oklahoma State University
Inquiries related to the conference should be sent to them via email at mweingarden@ama.org.
A Pre-Conference Workshop with TCR on Knowledge Dissemination
The 2015 MPPC is being held contiguous to the 2015 Transformative Consumer Research Conference held at Villanova University and co-chaired by Ron Hill, Julie Ozanne, and Brennan Davis. Prior to MPPC, a bridge session/workshop on knowledge dissemination will be held in DC. Participants are highly encouraged to attend.