TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 26(3)
Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College Athletics
–Yong Jae Ko & Yu Kyoum Kim [] []
Social Marketing: Using Stages of Change Model to Assess HIV/AIDS Testing Intentions Among University Students in Ghana
–Ernest Yaw Tweneboah-Koduah [] []
Young Adults and Politics: Investigating Factors Influencing Voter Decision Making
–Tiffany M. Winchester, Wayne Binney & John Hall [] []
Using Segmentation and Prototyping in Engaging Politically-Salient Climate-Change Household Segments
–Chris Sherley, Mark Morrison, Roderick Duncan & Kevin Parton [] []