TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 31(4)
Receptivity of young Chinese to American and global brands: psychological underpinnings
–Steven Lysonski [] []
Consumer segments in organic foods market
–V. Aslihan Nasir , Fahri Karakaya [] []
Musical intelligence: explication, measurement, and implications for consumer behavior
–Vijaykumar Krishnan , Karen A. Machleit , James J. Kellaris , Ursula Y. Sullivan , Timothy W. Aurand [] []
How consumers’ use of brand vs attribute information evolves over time
–Randle D. Raggio , Robert P. Leone , William C. Black [] []
Beyond private label panache: the effect of store image and perceived price on brand prestige
–Justin Beneke , Natalia Zimmerman [] []
Extended self: implications for country-of-origin
–Annie Peng Cui , M. Paula Fitzgerald , Karen Russo Donovan [] []
The pragmatic importance of theory for marketing practice
–Herbert Jack Rotfeld [] []
Adland: A Global History of Advertising
–Nancy Furlow [] []
The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media
–Francisco Conejo [] []
Neuromarketing For Dummies
–Sharad Agarwal [] []
Lifestyle Brands: A Guide to Aspirational Marketing
–Joyce M. Wolburg [] []