TOC: Intl J Mar Semiotics
Introduction
International Journal of Marketing Semiotics, 2
Table of Contents
The paradox of contemporary brand architecture: Building a new model of brand identity
–Angela Bargenda
For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of user-generated advertising
–George Rossolatos
On the marketing language of hospitality
–Richard Tressider
Who sees what? One print advertisement and a dual semiotic analysis
–Sharon Schembri and Eliane Karsaklian
We are pleased to announce the launch of the second issue of the International Journal of Marketing Semiotics.
Almost three years have elapsed since the official release of the International Journal of Marketing Semiotics. During this period we have witnessed an increasing interest in multidisciplinary research between marketing and semiotics from scholars whose primary affiliation rests with either side of this far from irreconcilable divide. Admittedly the unique territory that the International Journal of Marketing Semiotics has been consistently trying to consolidate, at the intersection between marketing and semiotic research, has proven to be a demanding task. Occasionally novel brand propositions that are born in the centre of Venn diagrams are burdened with the vagaries of the ‘stuck in the middle’ phenomenon. Thankfully this has not been the case with marketing semiotics thus far. This is also confirmed by the significantly greater number of marketing semiotic submissions to the 12th World Congress of the International Association for Semiotic Studies compared to 2011. In line with our vision and mission statement of furthering the discipline, we are particularly glad to bring you the second volume of the International Journal of Marketing Semiotics.
CALL FOR PAPERS IJMS VOL.III
If you are an academic researcher or an agency in the field of marketing semiotics and you wish to contribute to the International Journal of Marketing Semiotics, please send your papers to:
journalmarketingsemiotics@yahoo.com
georgerossolatos123@gmail.com
The closing date for submission is May 30th 2015
For further details visit