TOC: J Brand Man
Introduction
Journal of Brand Management, 21(5)
Special Issue on “Consumer Brand Relationships” in the Journal of Brand Management.
FOREWORD
Consumer brand relationships
–Kevin Lane Keller
Editorial
Consumer brand relationships: A research landscape
–Marc Fetscherin and Daniel Heinrich
You’re so lovable: Anthropomorphism and brand love
–Philipp A Rauschnabel and Aaron C Ahuvia
The added value of contextual motivations on consumer–brand relationships of self-gifts
–Marina Carnevale, Ozge Yucel-Aybat and Lauren Block
Brand preference being challenged
–Don E Schultz, Martin P Block and Vijay Viswanathan
How company responses and trusting relationships protect brand equity in times of crises
–Sabrina M Hegner, Ardion D Beldad and Sjarlot Kamphuis op Heghuis
Construing loyalty through brand experience: The mediating role of brand relationship quality
–Eliane Cristine Francisco-Maffezzolli, Elder Semprebon and Paulo Henrique Muller Prado
Note: The special issue includes some of the best papers presented at the 3rd International Consumer Brand Relationships Conference held September 26 – 28, 2013 in Rollins College, USA. The next conference will be on May 21-23, 2015 in Porto, Portugal (). The best papers of the next conference will be published in the Journal of Product and Brand Management. Submission deadline is 1. November 2014.