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Call for Papers for a Special Issue of the Journal of Business Research (JBR)
2014 GIKA-Asia/Pacific Conference on Innovation and Diffusion of High-Tech Products, Services, and Systems

Keynote Speaker: Gerard J. Tellis, University of Southern California, Los Angeles, CA
Conference Dates: 5-6 December 2014; Submission Deadline: 30 September 2014

The size of the information economy in the US has been growing steadily from 46% of the GNP in 1967 to 56% in 1992 to 63% in 1997 (Apte and Nath 2007). Similar trends are occurring in other countries such as Taiwana and Korea (Choi, Rhim, & Park 2009; Lee & Chu 2009; Perez 2009). Hence, technology driven industrialization impacts different levels of economy including individual, organization, sector and the economy, and globally (Karmarkar 2004). Since the intensity of market competition is rapidly increasing, firms are offering high-technology based products, services, and systems to satisfy the increasing expectations of customers. How to successively provide advanced high-tech products, services, and systems is becoming a focal issue. The JBR will publish a Special Issue on Innovation and Diffusion of High-Tech Products, Services, and Systems featuring the papers presented at this 2014 GIKA-Asia/Pacific conference. The JBR focuses on presenting applications of empirical research to practical situations and theoretical findings to the reality of the business world.

The JBR special issue will selectively publish papers presented at the 2014 GIKA-Asia/Pacific Conference on Innovation and Diffusion of High-Tech Products, Services, and Systems, up to a total of 15 to 20 papers. The venue for the conference: short and longer-than-typical papers that are unique and high-valuable and no concurrent sessions. Conference dates/venue: 5-6 December 2014 at Feng Chia University, Taichung, Taiwan. Authors will receive reviews and selection notifications on 10 October 2014.

Keynote Speaker: Professor Gerard J. Tellis is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing. He has published over 100 papers and 5 books on these topics. His papers have appeared in leading scholarly journals. His articles and books have won over 20 awards, including four of the most prestigious awards in the field: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and the Marketing Science Long Term Impact Award.

Topics for the JBR special issue focus on, but are not limited to, the following:

• Decision-modeling for new products, services, and systems in high-tech enterprises
• Development of innovative new products / services
• New product/service adoption
• Innovation diffusion on high-tech products / services
• Demand forecast of high-tech products and services
• Marketing of information and communication technology services
• Industrial clusters in designing product innovation strategies
• Strategies on new product development
• Global marketing strategy of high-tech products/services.

Responding to this CFP. This CFP seeks paper submissions addressing one or more of these strategic riddles. Please submit your paper electronically in WORD (with one PPT file if necessary for figures and tables) to the co-editors of this special issue. Your paper should be limited to 20 text pages double-spaced with a maximum length of 7,000 words per paper—counting all words including the references—and up to a total 8 figures and tables but a few lengthy papers up to 12,000 words will be accepted for the program as well. The preference is for papers that contribute advances in both theory and empirical positivistic and/or qualitative findings.

Co-editors: Kun-Huang Huarng, Feng Chia University, Taiwan (khhuarng@fcu.edu.tw); Wen-Hsiang Lai, Feng Chia University, Taiwan (whlai@fcu.edu.tw).

References

Apte, U. and Nath, H. (2007). “Size, structure, and growth of the US information economy” in Managing in the Information Economy: Current Research Issues, UM Apte and US Karmarkar (eds.) New York: Springer, pp. 1-28.

Choi, M. Rhim, H. and Park, K. (2009). “New business models in services and information economies: GDP and case studies in Korea,” in the UCLA Anderson Business and Information Technologies (BIT) Project: A Global Study of Business Practice, US Karmarkar and V Mangal (eds.), World Scientific Publishing, pp. 271-298.

Karmarkar, U. S. (2004). “Will you survive the services revolutions?” Harvard Business Review, 82(6), pp. 100-107.

Lee, Y. and Chu, P. (2009). “Size and structure of the information economy in Taiwan,” in the UCLA Anderson Business and Information Technologies (BIT) Project: A Global Study of Business Practice, US Karmarkar and V Mangal (eds.), World Scientific Publishing, pp. 259-270.

Perez, M. (2009). “Size and structure of the information and communication technologies sector in Spain,” in the UCLA Anderson Business and Information Technologies (BIT) Project: A Global Study of Business Practice, US Karmarkar and V Mangal (eds.), World Scientific Publishing, pp. 299-328.

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