TOC: Mar Theory
Introduction
Marketing Theory, 14(3)
Special Issue: Advancing Knowledge about Markets and Marketing and Service Dominant Logic
Editorial
Collaborative theorising about markets and marketing and service-dominant logic
–Roderick J. Brodie and Kaj Storbacka [] []
Commentary
Inversions of service-dominant logic
–Stephen L. Vargo and Robert F. Lusch [] []
Articles
Theorizing about resource integration through service-dominant logic
–Linda D. Peters, Helge Löbler, Roderick J. Brodie, Christoph F. Breidbach, Linda D. Hollebeek, Sandra D. Smith, David Sörhammar, and Richard J. Varey [] []
A new perspective on market dynamics: Market plasticity and the stability-fluidity dialectics
–Suvi Nenonen, Hans Kjellberg, Jaqueline Pels, Lilliemay Cheung, Sara Lindeman, Cristina Mele, Laszlo Sajtos, and Kaj Storbacka [] []
Institutional logics matter when coordinating resource integration
–Bo Edvardsson, Michael Kleinaltenkamp, Bård Tronvoll, Patricia McHugh, and Charlotta Windahl [] []
The role of symbols in value cocreation
–Melissa Archpru Akaka, Daniela Corsaro, Carol Kelleher, Paul P. Maglio, Yuri Seo, Robert F. Lusch, and Stephen L. Vargo [] []
Value propositions: A service ecosystems perspective
–Pennie Frow, Janet R. McColl-Kennedy, Toni Hilton, Anthony Davidson, Adrian Payne, and Danilo Brozovic [] []