TOC: J Poli Mar
Introduction
Journal of Political Marketing, 13(3)
Advances in the Study of Political Advertising
–Travis N. Ridout, Michael M. Franz & Erika Franklin Fowler [] []
YouTube: A Political Advertising Tool? A Case Study of the Use of YouTube in the Campaign for the European Parliament Elections
–Lucia Vesnic-Alujevic & Sofie Van Bauwel [] []
Value Creation in Political Exchanges: A Qualitative Study
–John McDonnell & Paul J. Taylor [] []