TOC: J Mar
Introduction
Journal of Marketing, 78(5)
The Role of Culture in International Relationship Marketing
–Stephen A. Samaha, Joshua T. Beck, and Robert W. Palmatier [] []
Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing
–Donald J. Lund and Detelina Marinova [] []
Green Claims and Message Frames: How Green New Products Change Brand Attitude
–Mitchell C. Olsen, Rebecca J. Slotegraaf, and Sandeep R. Chandukala [] []