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Introduction to the Special Issue: Sustainability as Megatrend I
–Pierre McDonagh and Andrea Prothero []

Sustainability as Megatrend: Two Schools of Macromarketing Thought
–John D. Mittelstaedt, Clifford J. Shultz II, William E. Kilbourne, and Mark Peterson [] []

How is Sustainability Structured? The Discursive Life of Environmentalism
–Ashlee Humphreys [] []

Marketing and the New Materialism
–Kristin Scott, Diane M. Martin, and John W. Schouten [] []

Macromarketing Issues on the Sidewalk: How Gleaners and Disposers (Re)Create a Sustainable Economy
–Valérie Guillard and Dominique Roux [] []

Brand Narratives, Sustainability, and Gender: A Socio-semiotic Approach
–Nacima Ourahmoune, Anne-Sophie Binninger, and Isabelle Robert [] []

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context
–Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, and Michael J. Dorsch [] []

Public Markets: An Ecological Perspective on Sustainability as a Megatrend
–Luca M. Visconti, Yuko Minowa, and Pauline Maclaran [] []

Sustainable Eating: Mainstreaming Plant-Based Diets In Developed Economies
–Michael B. Beverland [] []

Reuse and Recycling of Clothing and Textiles?A Network Approach
–Karin M. Ekström and Nicklas Salomonson [] []

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