TOC: J Global Mar
Introduction
Journal of Global Marketing, 27(4)
Analysis of the Awareness of Green Products in the City of Kolkata
–Debaprayag Chaudhuri [] []
Co-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services
–Davis Lazarus, Anupam Krishna & Sunishtha Dhaka [] []
Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands
–Anubhav A. Mishra [] []
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
–Jonathan A. Jensen, Joe Cobbs & Mark D. Groza [] []
Explicating the Reverse Internationalization Processes of Firms
–Itzhak Gnizy & Aviv Shoham [] []