TOC: J Acad Mar
Introduction
Journal of the Academy of Marketing Science, 42(5)
The strategic role of the sales force: perceptions of senior sales executives
–William L. Cron, Artur Baldauf, Thomas W. Leigh & Samuel Grossenbacher [] []
Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity
–Ravi Pappu & T. Bettina Cornwell [] []
Does marketing and sales integration always pay off? Evidence from a social capital perspective
–Dominique Rouziès & John Hulland [] []
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
–Mark Yi-Cheon Yim, Seung-Chul Yoo, Paul L. Sauer & Joo Hwan Seo [] []
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
–Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan, Promothesh Chatterjee & Surendra N. Singh [] []
Unpacking the relationship between empowering leadership and service-oriented citizenship behaviors: a multilevel approach
–Seigyoung Auh, Bulent Menguc & Yeon Sung Jung [] []