TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 31(3)
Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors
–Deborah Griffin, Debra Grace & Aron O’Cass [] []
Jaypatient-Induced Service Sabotage Behavior: The Issue of Self-Esteem of Hospital Nurses
–I-Ling Ling, Roger Marshall, Yingzi Xu & Wan-Ying Lin [] []
Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young Adults
–Neil M. Alperstein PhD [] []
What Is Driving the Growth in Medical Tourism?
–Caroline Fisher & Kunal Sood [] []
Direct-to-Consumer Advertising of Predictive Genetic Tests: A Health Belief Model Based Examination of Consumer Response
–Brent L. Rollins RPh, PhD, Shravanan Ramakrishnan & Matthew Perri [] []
Attitudes and Beliefs Regarding Direct-to-Consumer Advertising of Pharmaceutical Drugs: An Exploratory Comparison of Physicians and Pharmaceutical Sales Representatives
–Steven A. Schulz, Gregory M. Broekemier & Tim J. Burkink [] []