TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 12(3)
Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
–Randall A. Lewis & David H. Reiley [] []
Identification and counterfactuals in dynamic models of market entry and exit
–Victor Aguirregabiria & Junichi Suzuki [] []
Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
–Juha Karvanen, Ari Rantanen & Lasse Luoma [] []