TOC: Psych Mar
Introduction
Psychology & Marketing, 31(9)
Materialism, Religion, and Implications for Marketing—An Ethnographic Study of Nichiren Buddhism
–Koushiki Choudhury [] []
Self-Determination Theory and Word of Mouth about Energy-Saving Behaviors: An Online Experiment
–Jillian C. Sweeney, Dave Webb, Tim Mazzarol and Geoffrey N. Soutar [] []
Exploring Postconsumption Guilt and Pride in the Context of Sustainability
–Paolo Antonetti and Stan Maklan [] []
Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccer
–Daniel Hoegele, Sascha L. Schmidt and Benno Torgler [] []
The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?
–Jayne Krisjanous, James E. Richard and Aaron Gazley [] []
The Impact of Stress on Consumers’ Willingness to Pay
–Erik Maier and Robert Wilken [] [Google Scholar]
Salespersons’ Guanxi Orientation, Communication, and Manifest Conflict: An Empirical Study in China
–Zaixiao Zhang and Mingli Zhang [] [Google Scholar]
eWOM Watchdogs: Ego-Threatening Product Domains and the Policing of Positive Online Reviews
–Lindsay R. L. Larson and L. Trey Denton [] []