TOC: Mar Letters
Introduction
Marketing Letters, 25(3)
Structural models of complementary choices
–Steve Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep Chintagunta, W. Michael Hanemann, Przemek Jeziorski & Angelo Mele [] []
Advancing consumer neuroscience
–Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen & Carolyn Yoon [] []
Beware of black swans: Taking stock of the description–experience gap in decision under uncertainty
–André Palma, Mohammed Abdellaoui, Giuseppe Attanasi, Moshe Ben-Akiva, Ido Erev, Helga Fehr-Duda, Dennis Fok, Craig R. Fox, Ralph Hertwig, Nathalie Picard, Peter P. Wakker, Joan L. Walker & Martin Weber [] []
Choice and self: how synchronic and diachronic identity shape choices and decision making
–Oleg Urminsky, Daniel M. Bartels, Paola Giuliano, George E. Newman, Stefano Puntoni & Lance Rips [] []
Consumer and managerial goals in assortment choice and design
–Barbara E. Kahn, Alexander Chernev, Ulf Böckenholt, Kate Bundorf, Michaela Draganska, Ryan Hamilton, Robert J. Meyer & Klaus Wertenbroch [] []
Consumer substitution decisions: an integrative framework
–Rebecca W. Hamilton, Debora V. Thompson, Zachary G. Arens, Simon J. Blanchard, Gerald Häubl, P. K. Kannan, Uzma Khan, Donald R. Lehmann, Margaret G. Meloy, Neal J. Roese & Manoj Thomas [] []
The interrelationships between brand and channel choice
–Scott A. Neslin, Kinshuk Jerath, Anand Bodapati, Eric T. Bradlow, John Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef & Z. John Zhang [] []
How do firms make money selling digital goods online?
–Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep Sahni & Song Yao [] []