TOC: J Promo Man
Introduction
Journal of Promotion Management, 20(4)
Success Through Innovation, Reputation, and Location
–Yioula Melanthiou Guest Editor [] []
Analyzing the Impact of Culture on Average Time Spent on Social Networking Sites
–Rotem Shneor & Kalanit Efrat [] []
Social Network Reputation Management: An International Study
–Kip Becker & Helena Nobre [] []
Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-Mouth
–Sandra Maria Correia Loureiro & Lara Ribeiro [] []
Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies
–Marcos Komodromos & Yioula Melanthiou [] []
The Localization Choice of Multinational Firms’ R&D Centers: A Survey in the Piedmont Area
–Stefano Bresciani & Alberto Ferraris [] []