TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 28(3)
What We Know and Don’t Know ÂÜÀòÉç¹ÙÍøt Online Word-of-Mouth: A Review and Synthesis of the Literature
–Robert Allen King, Pradeep Racherla, Victoria D. Bush [] [Google Scholar]
No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure
–Tiffany Barnett White, Thomas P. Novak, Donna L. Hoffman [] []
The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities
–Stefânia Ordovás de Almeida, Utpal M. Dholakia, José Mauro C. Hernandez, José Afonso Mazzon [] []
For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company’s Existing Customers’ CLV
–Sietske Lhoest-Snoeck, Erjen van Nierop, Peter C. Verhoef [] [Google Scholar]
Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD
–Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu, Ya-Ru Yang [] []