TOC: J Adv
Introduction
Journal of Advertising, 43(3)
Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising
–Chingching Chang [] []
Contextual and Competitive Interference: Inhibition or Facilitation?
–Anand Kumar, Ali Besharat, Charles D. Lindsey & Shanker Krishnan [] []
Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising
–Guangzhi Zhao, Darrel D. Muehling & Ioannis Kareklas [] []
Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness
–Martin Eisend, Julia Plagemann & Julia Sollwedel [] []
Advertising Creativity: The Role of Divergence Versus Meaningfulness
–Kevin Lehnert, Brian D. Till & José Miguel Ospina [] []
Product Placement in Social Games: Consumer Experiences in China
–Huan Chen & Eric Haley [] []
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
–Kyongseok Kim, Jameson L. Hayes, J. Adam Avant & Leonard N. Reid [] []