Conjoint Analysis
Introduction
Teaching materials and other news from Sawtooth Software
Dear Marketing Sciences Colleague,
If you are interested in discrete choice modeling, conjoint analysis, segmentation, or general web-based interviewing, we’d like to make you aware of a number of resources and opportunities:
- Call for Papers, Sawtooth Software Conference (a marketing sciences conference primarily focused on conjoint analysis). [Submission] [d]Deadline [was] is August 15. The event takes place March 25-27, 2015 in Orlando, Florida. Presenters receive a free registration. For more details, see:
- Are You Teaching Conjoint Analysis? We are currently in beta on a SaaS-delivered streamlined version of CBC that is perfect for student use. During the beta period, it’s free.
- See the video: .
- Read the white paper: .
- Start using the free beta software:
- Are You Teaching Conjoint Analysis? We’ve created an interactive, fun way to demonstrate how CBC works that uses only counting analysis. It’s a perfect 10-minute demonstration for a class. Take a nine-question CBC survey and immediately see your own results and/or the results of your group. Includes counting analysis and a what-if market simulator. Link:
- Want to Attend a Conjoint Conference in Amsterdam? Come to the SKIM/Sawtooth Software Conference, October 20-23. See program and register:
- Access the Largest Free Tech Papers Library on the Internet for Conjoint Analysis:
- Join the LinkedIn Sawtooth Software Users Group:
Best regards,
Bryan Orme, President
Sawtooth Software, Inc.