TOC: J Mar Res
Introduction
Journal of Marketing Research, 51(4)
Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice
–David A. Schweidel and Wendy W. Moe [] []
Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context
–V. Kumar, Xi (Alan) Zhang, and Anita Luo [] []
Forceful Phantom Firsts: Framing Experiences as Firsts Amplifies Their Influence on Judgment
–Robyn A. LeBoeuf, Elanor F. Williams, and Lyle A. Brenner [] []
The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors
–Katherine White, Bonnie Simpson, and Jennifer J. Argo [] []
A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables
–Wei Zhang and Ajay Kalra [] []
Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
–Seshadri Tirunillai and Gerard J. Tellis [] []
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
–Kinshuk Jerath, Liye Ma, and Young-Hoon Park [] []
The Limits of Attraction
–Shane Frederick, Leonard Lee, and Ernest Baskin [] []
More Evidence Challenging the Robustness and Usefulness of the Attraction Effect
–Sybil Yang and Michael Lynn [] []
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
–Itamar Simonson [] []
Let’s Be Honest ÂÜÀòÉç¹ÙÍøt the Attraction Effect
–Joel Huber, John W. Payne, and Christopher P. Puto [] [Google Scholar]