TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 2(2)
Special Issue featuring papers presented at the 47th annual HICSS Conference
Edited by Bruce D. Weinberg, Tom Breur and Arnold Kamis
Editorial
–Bruce D Weinberg, Tom Breur and Arnold Kamis []
Research Presented at the 47th Hawaii International Conference on System Sciences (HICSS)
An eye movement study of attribute framing in online shopping
–Hsin-Hui Lin and Shu-Fei Yang [] []
Antecedents and consequences of customer engagement in online brand communities
–Tommy K H Chan, Xiabing Zheng, Christy M K Cheung, Matthew K O Lee and Zach W Y Lee [] []
Top soccer teams in cyberspace: Online channels for services, communications, research, and sales
–Hans Jochen Scholl, Kai Wang, Yuan Wang, Grant Woods, Donghe Xu, Yaxing Yao, Marlen C Jurisch and Helmut Krcmar [] []
Original Article
A benefit segmentation of the Italian market for full electric vehicles
–Costanza Nosi, Carlo Alberto Pratesi and Antonella D’Agostino [] []