CIMaR 2015
Introduction
Consortium for International Marketing Research, Vienna, 13-15 May 2015, Chairs Bodo B. Schlegelmilch and Barbara St?ttinger; Deadline 31 Jan
CIMaR 2015 ANNUAL CONFERENCE
MAY 13-15, 2015, Vienna, Austria
The next CIMaR conference will bring you to WU Vienna (Austria) from May 13-15, 2015.
Rated for the fifth year in a row as the most livable city in the world in the latest global survey from the consulting firm Mercer, the city is home to WU Vienna (Vienna University of Economics and Business), the host of the 2015 CIMaR conference. WU Vienna is the largest educational institution for business, economics, business law, and social sciences in the European Union. The conference will take place at our brand new campus conveniently located adjacent to the largest city park and within easy reach from the city center.
Thematically, the conference builds on CIMaR’s longstanding tradition of combining research, practice and teaching. Specifically, the conference aims at exchanging the latest international marketing research insights, blending this with the experience of international executives, and benchmarking best practice in teaching and publishing. The 2015 conference theme is related to Vienna’s traditional role of building bridges and connecting to close and distant neighboring countries: “Building Bridges – Making Connections in a Global World”
Building bridges the Viennese way always has to do with cultural experiences, arts, music and culinary pleasures. So come and experience yourself; we are looking forward to introducing Vienna to you!
The conference website is:
Paper Submission Deadline: January 31st, 2015
We are looking forward to seeing you in Vienna soon – servus in Wien!
Bodo B. Schlegelmilch & Barbara Stöttinger,
Conference Chairs
WU Vienna