TOC: J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 5(1)
Acquiring and Maintaining Premium Seat Customers in the “Big Four” Leagues PDF
–Peter Titlebaum, Ron Dick, Kim Feldman, Robert Davis
The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction PDF
–Michael Lee Thomas, Lindsay R.L. Larson, Linda G. Mullen
Real Smiles vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors PDF
–Anita Whiting
Atmospheric Music in the NBA Servicescape: Fan Involvement, Team Loyalty, Consumer Attitudes and Emotional Responses PDF
–Crystal Southall, Richard Michael Southall