TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 1(3)
Perspectives on Bayesian Methods and Big Data
–Greg M. Allenby, Eric T. Bradlow, Edward I. George, John Liechty & Robert E. McCulloch [] []
Exploring the Relationship Between Online Search and Offline Sales for Better “Nowcasting”
–Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu & Stefan Conrady [] []
The Strategic Implications of Switching Costs Under Customized Pricing
–Yuxin Chen, Pradeep Bhardwaj & Sridhar Balasubramanian [] []
Symbiotic Theorization
–Min Ding [] []
The Price Knowledge Paradox: Why Consumers Have Lower Confidence in, but Better Recall of Unfamiliar Prices
–Charlotte Gaston-Breton & Priya Raghubir [] []
Understanding Homeowners’ Pricing Decisions: An Investigation of the Roles of Ownership Duration and Financial and Emotional Reference Points
–Katherine E. Loveland, Naomi Mandel & Utpal M. Dholakia [] []
There’s Something in a Name: Value Relevance of Congruent Ticker Symbols
–Raji Srinivasan & Nita Umashankar [] []