GAMMA Global Scholar
Introduction
Bernd Schmitt is the 2014 GAMMA Global Scholar of the Year
– Professor Bernd Schmitt (Robert D. Calkins Professor of Columbia University and Executive Director of Institute on Asian Consumer Insight hosted by Nanyang Technological University) received ‘Global Scholar of the Year Award 2014’ in recognition of his world class academic excellence in ‘Marketing’.
– Award Ceremony was held at Sands Expo and Convention Centre, Marina Bay Sands, Singapore July 16th, 2014.
GAMMA (Global Alliance of Marketing & Management Associations) Award Committee was headed by Professor Roland Rust (University of Maryland).