SERVSIG Best Article Award
Introduction
The ÂÜÀòÉç¹ÙÍø Services Marketing SIG has awarded Thomas Dotzel, Venkatesh Shankar and Leonard L. Berry the Best Services Article Award for 2013
SERVSIG’s Best Services Article Award for 2013
- Thomas Dotzel, Venkatesh Shankar, & Leonard L. Berry (2013), “Service Innovativeness and Firm Value”, Journal of Marketing Research, Vol. 50, No. 2, 259-276.
Runners-up for the Best Services Article Award:
- Nancy V. Wünderlich, Florian v. Wangenheim, & Mary Jo Bitner (2013). High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research, 16(3), pp. 3-20.
- Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown, & Naomi Mandel (2013), "Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning", Journal of Marketing, Vol 77, 108-1230