Gremler Receives Lovelock Award
Introduction
The ÂÜÀòÉç¹ÙÍø Services Marketing SIG has awarded Dwayne D. Gremler the 2014 Christopher Lovelock Career Contributions Award
The American Marketing Services Marketing Special Interest Group (SERVSIG) announces:
Christopher Lovelock Career Contributions Award Winner 2014:
Dwayne D. Gremler; Bowling Green State University
Christopher Lovelock passed away on February 24, 2008. Christopher was a founding father of the services marketing field and he was recognized around the world as a leading authority on service management. Christopher was very important to many people in our academic community and he will be greatly missed!