TOC: European J Mar
Introduction
European Journal of Marketing, 48(5/6)
Commercialised nostalgia: Staging consumer experiences in small businesses
–Kathy Hamilton, Beverly A. Wagner [] []
Moving up, down or sideways?: Exploring consumer experience of identity and status incongruence
–Sofia Ulver, Jacob Ostberg [] []
Volunteer stereotypes, stigma, and relational identity projects
–Mary Ho, Stephanie O’Donohoe [] []
Product-agency benefits: Consumer perspectives and strategic implications
–Cele C. Otnes, Julie A. Ruth, Elizabeth Marie Crosby [] []
Intentionality attributions and humiliation: The impact on customer behavior
–Concepción Varela-Neira, Rodolfo Vázquez-Casielles, Víctor Iglesias [] []
Patterns in competitive structure among retail financial services brands
–John G. Dawes [] []
How companies’ good deeds encourage consumers to adopt pro-social behavior
–Simona Romani, Silvia Grappi [] []
Risk as moderator of the trust-loyalty relationship
–Marcel Paulssen, Raphael Roulet, Sina Wilke [] []
Outcomes of decision speed: An empirical study in product elimination decision-making processes
–Paraskevas Argouslidis, George Baltas, Alexis Mavrommatis [] []
Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness
–Wondwesen Tafesse [] []
Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication
–Oliver B. Büttner, Arnd Florack, Anja S. Göritz [] []
Situational variables and sustainability in multi-attribute decision-making
–Bonnie J.K. Simpson, Scott K. Radford [] []
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
–François Anthony Carrillat, Alain d’Astous [] []
Exploring brand associations: an innovative methodological approach
–Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini [] []
How consumers value transactions that entail using windfall money to offset missed price discounts
–Subimal Chatterjee, Napatsorn Jiraporn, Timothy B. Heath, Magdoleen Ierlan, Glenn A. Pitman [] []
Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes
–Kyung Tae Lee, You-Il Lee, Richard Lee [] []
Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
–Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall [] []