TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 35(3)
Marketing Services Globally: A Fourfold Typology
–Ram Kesavan, Oswald Mascarenhas, Michael Bernacchi & Eric Panitz [] []
The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries
–Jinwoo Ahn, Jungwon Ock, Henry Greene & Taeseok Rho [] []
The Effect of Private Brands on Leveraging Service Quality and Satisfaction
–Ram Herstein, Shaked Gilboa & Eyal Gamliel [] []
Brand Orientation and Service Quality in Online and Offline Environments: Empirical Examination in Higher Education
–Riza Casidy [] []
Technology-Based Self-Service and Its Impact on Customer Productivity
–Taehee Kim, Min Cheol Kim, Geewoon Moon & Kyungro Chang [] []
E-Satisfaction: A Moroccan Replication and Extension
–Catherine Bachleda & Yassine Selmouni [] []